One of the key choices you have to make when establishing a tone is whether to sound friendly and conversational, or formal. This will depend on your audience, the type of text and what you’re trying to achieve.
Friendly = pleasant, kind, relaxed
Formal = serious, clear and correct

Activity One – Contractions
Contractions are a feature of a friendly voice, not a formal voice.
Turn these contractions into their full, formal forms.

Contractions                                                            Formal

Don’t
Won’t
Can’t
Shouldn’t
Could’ve
Might’ve
That’ll

Activity Two – Punctuation
You can use some forms of punctuation to help change your tone of voice.
Brackets, question marks, semi-colons, dashes and exclamation marks all form part of the voice that
comes across in your writing.
Complete the table to remind yourself of the purposes of each of these types of punctuation